Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

YouTube star PrestonPlayz has set an advertising sales partnership for his creator content portfolio with digital agency ...

However, with global advertising networks feeling the pressure, there is also a silver lining for homegrown ad firms.

Great campaigns, like great wine, are never the result of a single ingredient or effort—they emerge when all elements work ...

ChatGPT already uses some advanced personalisation, making search recommendations based on a user’s search history, chats and ...

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

One major growth sector is retail advertising, when a brand pays retailers like Amazon or Walmart to highlight their products ...

Advertising is persuasive communication sent to consumers by companies attempting to sell products or services. However, advertisers are at a disadvantage right from the start. Inc. reports that 96 ...

Learn how advertising injury coverage can defend your business from claims like libel, slander, and copyright infringement, ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...