Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, the future of ...

A spoof UK Conservative Party advert pledging to cut all homeless people in half has been shared across social media. Sign up here. The poster, which is pictured on the inside of a London Underground ...

Google violated its promised standards when placing video ads on other websites about 80% of the time — a dismal rate that raises questions about the search giant’s transparency’s online ad business, ...

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. First-party data is data that is collected by a single entity via its ...

Third-party data plays a crucial role in shaping marketing strategies and fueling targeted advertising and personalized consumer experiences. Yet, as the reliance on third-party data grows, so do the ...

Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data. Google will soon begin phasing out third-party cookies in Chrome. New ...

Google's decision to phase out third-party cookies in 2023 — instead of by the start of 2022, as originally planned — was welcome news for an ad industry that has been scrambling to plan for a ...

Super Bowl Sunday boasts a number of viewers that most other televised events could only dream of. Regardless of the team match up, die-hard fans and casual spectators alike can count on there being ...

The internet as you know it today is changing significantly behind the scenes. As a result, you may be subject to less hidden monitoring of your activities from unseen companies you have never heard ...

Clinch has launched a first-to-market, customer- and privacy-centric server-to-server ad serving integration with Amazon DSP, enabling advertisers to serve and decide against Amazon Custom Audiences.