Promotional writing requires a careful balance between grabbing the reader's attention, presenting the information in an appealing format, and marketing to the needs of a specific audience. Successful ...

Writing marketing letters to get clients is a form of direct mail marketing. While this approach typically features mass mailings, whether via email or regular post, you can increase your odds for ...

Opinions expressed by Entrepreneur contributors are their own. Q: I have somethingI think the press/media will be interested in, but it’s not inpress release form-it’s an article. Can I send that ...

Although the Internet has drastically changed the face of marketing, savvy business owners can still reach prospects and generate sales through direct mail marketing. In many cases, we’re seeing ...

With Christmas, the level of advertising seems to shift from everyday products to the potential gift advertising. Most people take a cue from advertising as to the products to consider, but, in order ...

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts ...

Ariel, the detergent brand from the house of P&G, has put out an open letter to advertisers, media partners and content creators, urging them to focus on the way women are portrayed in communications.

Mobile advertising in its current state is a complete boondoggle. Consumers hate it, the metrics are awful, and the ad agency community is doing a disservice to clients by promoting it. That’s a bold ...

Letters: Daniel Owen would welcome the demise of postal marketing, while Marlene McAndrew asks why charities repeatedly send appeals to the same people ...