The goal of an advertising script is to give the commercial producer the copy needed to sell a product or service. Good copy gets consumers attention, builds brand recognition and urges the audience ...

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator, is available to all TikTok Creative Center users with a desktop TikTok for ...

To receive the Vogue Business newsletter, sign up here. Only a brief mention of Estée Lauder can be heard at the beginning and end of the audio ad campaign for its new fragrance Beautiful Magnolia.