Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve. The July 1 migration deadline for ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

In digital marketing, measuring success is all about the data – using a data-driven approach to track performance, identify developmental areas, and give you insight into your customer journey. That’s ...