Before awards voters could be rewarded with a sneak peek of Avatar: Fire and Ash, they had to deal with the way of the water, slogging through a rush-hour downpour and half-mile-long traffic jam to ...

OAK BROOK Ill. Hoping to boost sales by tying its products and marketing campaigns to the highly anticipated AVATAR science-fiction movie, McDonald’s is engaging customers on a number of digital and ...

James Cameron has helmed a series of successful and critically acclaimed projects, but there's nothing like his current franchise. Avatar debuted in 2009 and became the highest-grossing film of all ...

In a landmark collaboration between digital storytelling and global tourism, culture and entertainment group Yuewen and Switzerland Tourism have launched an immersive cultural tourism campaign based ...

Much like The Way of Water before it, Fire and Ash features much of its runtime focused around the Metkayina Clan and Pandora's aquatic wildlife and one of the best games to freely allow players to ...

South African born Avatar Cape Town, a subsidiary of the Avatar Agency Group, triumphed in a hotly contested TECNO global pitch by demonstrating its mantra of ideas that move people against ...

The Oscar-winning director presided over an FYC event that includes an immersive display of movie props and costumes ("no generative AI") and much praise for his Avatar family.