Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...
When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...
The Case of São Paulo, Brazil: Optimizing Wastewater treatment plants in the metropolitan area of Sao Paulo This case study focuses on the experience of São Paulo, Brazil and SABESP (Companhia de ...
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