How is clean label evolving? Mintel talks regulation, processing, and linking ‘clean with green’
The ‘clean label’ trend does not remain stagnant. Mintel’s Emma Schofield, Associate Director, Global Food Science, reveals how the trend is evolving in the face of changing regulation, interest is ...
How consumers define ‘clean label’ is expanding beyond ‘simple, easy-to-understand ingredients’ to include questions about the safety of some long-used ingredients and processing techniques as well as ...
Clean-label has been one of the biggest trends of 2025. While many consumers want functional benefits from food, others are interested in shorter ingredients lists and clarity around nutritional value ...
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