Suddenly, QR codes for TV campaigns have never had so much buzz. You know the reason: The bouncing QR-code Super Bowl ad that pulled so much response that it crashed Coinbase’s server. But the reality ...
Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.
INDIANAPOLIS (WISH) — QR codes are becoming embedded in the ways customers engage with brands and are more popular than ever before. The QR code was invented in 1994 by a Japanese automotive company.
QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...
QR codes are not new. Far from it, they’ve been around for the better part of two decades. Brands, media companies and ad tech companies all tried to make them happen, but to no avail: consumers were ...
The following is a guest piece by Peter Hamilton, senior director of ad innovation at Roku. Opinions are the author’s own. Last year’s Super Bowl cut the ribbon bringing the decades-old TV spot to ...
Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...
Uh yeah, we get so many emails, Facebook messages on social media and so on. I love reading all of your questions to me, especially when you send them by video. As I get to see you. Our loyal viewer, ...
Strange packages you didn't order showing up on your doorstep. I got this strange package in the mail. It's addressed to me. Never ordered it, so I'm like, Is this *** scam? There was an envelope that ...
(WSVN) - He was watching a movie on Amazon Prime. Suddenly, he thought he had a technical problem, and a QR code appeared. Next thing he knew, thousands of dollars had been stolen from his bank ...