Humans and other primates see color thanks to three different kinds of cells in the retina. By responding differently to short-, medium- and long-wavelength light, these cells provide the information ...

The Tsimane’ people of the Amazon (pronounced chee-MAH-nay, roughly) hunt, farm, and forage. They don’t have a lot of technology. And if you talk to them about the colors they see in the world, they ...

Life is in color. So it seems pretty obvious to photograph in color, especially nowadays when black-and-white photography seems "classic" — i.e., hopelessly retro. But that wasn't always the case.

Kimberly Dawn Neumann is a multi-published NYC-based writer whose work has appeared in myriad publications ranging from Forbes to Real Simple to Cosmopolitan. She’s written hundreds of articles as ...

Color scientists already have a word for it: Dressgate. No surprise to those of us whose minds were collectively blown by the dress that’s blue and black to some, and white and gold to others (though ...

White light can be blinding, cold, unforgiving. Our physical reality often finds it too much as well, splitting it apart any chance it gets. Plants are green because such wavelengths of light help it ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. The rainbow may be due for an update. A new, high-tech method for ...

Sometimes in life, we just have to do something totally crazy to find where we belong. Like change our style to match our zodiac sign — hair color and all. So to do this, why not start with something ...

With endless options, picking the perfect paint color can be overwhelming and feel impossible. Now, companies are helping to make the choices for us. By Ronda Kaysen By the time the workers arrived to ...