Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kevin Bailey Artificial ...

Just about every business starts with a basic concept—an idea of the type of product or service it wants to provide to customers. But what ultimately separates successful businesses from those that ...

A proof of concept can be the pathway from idea to product. A POC can help a designer (and manager or investor) know if an idea is profitable. For example, when developing IoT smart devices and ...

Tim Penasack, president at MESH01, brings over 20 years of corporate strategy and business development experience to the SaaS space. Product testing has long been associated with global brands—from ...

The process of prototyping and product testing requires startups to efficiently use their limited capital to build a model that is close enough to the proposed final product to provoke meaningful ...

QFD (quality function deployment) is a family of tools that can help engineers during the early stages of product development. A method of assessing options for new product definition, QFD can help ...

Dana Kim is the CEO of Highlight — a leader in Agile IHUT. Helping CPG brands innovate, test, and successfully launch new products. Brands have a waste problem, and the e-commerce boom during the ...

Before you start building, understand the most common problems entrepreneurs face during this process. The process of prototyping and product testing requires startups to efficiently use their limited ...