During the pandemic, 75 percent of Americans said they are actively seeking out more coupons, promo codes, and deals when they shop, according to a new study by Honey. Notably, the survey found 58 ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

With Mother’s Day, unfortunately, falling on the calendar during the coronavirus pandemic, a majority of consumers will be shopping for gifts online this year. And according to data from a new study ...

NEW YORK – October 15, 2025 – iHeartMedia, the leading audio company in America and the No. 1 podcast publisher globally according to Podtrac, today released its third annual study, “AudioCon 3.0: The ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

"The more I learn, the more I realize I don't know," Albert Einstein once said. For some people, learning increases motivation, but for others, confronting lack of knowledge only begets frustration.

Virtually every expert, from Wall Street analysts and economics professors to Federal Reserve board members, is concerned about inflation. With rising prices and news stories, it’s hardly surprising ...

Health warning labels (HWL) are mandatory on tobacco products in several countries, including Australia, Canada, and the UK. In these countries, evidence suggests that image and text warnings can ...