Do you want to create more engaging content for your audience? Find out what a content marketing matrix is and how to use it. According to the Content Marketing Institute’s Video & Visual Storytelling ...

Last week, I shared what a content matrix is and explained its purpose in a content marketing program. This week, I will share how to develop a content matrix to support a buyer persona focused B2B ...

Intelligent content marketing involves not only content production, but distribution as well. Only 36% of marketers feel that they use their content effectively. The need of the hour is a systematic ...

Content marketing is a fun and creative way to attract new customers to your business. Just know — it doesn’t have to be complicated to get the desired results. Check out these tips for building a ...

Content marketing can help you attract leads, win more sales, and grow your business. From a search engine optimization standpoint, it can also help you increase the number of pages targeting specific ...

We’re constantly being advised to create amazing content to help cut-through in the content avalanche – the topic of this year’s B2B Marketing Annual Conference where I will be reviewing content ...

Answer: A Marketing Matrix is essentially a plot on a two-dimensional plane according to how well they meet customers' key requirements. You can do this by drawing two lines in the form of a cross.

You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you. The ...

In this article we are presenting an innovatory matrix -- The Export Marketing Matrix -- which can be used as a tool differentiating between firms are marketing oriented and those export (or sales) ...