Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

Dental health experts worry that more people are using toothpaste that skips the most important ingredient — fluoride — and leaves them at a greater risk of cavities. Most toothpastes already contain ...

Some of Crest toothpaste’s earliest commercials show children grinning and saying, “Look, Ma: no cavities!” The legacies of two of the formula’s creators — Joseph Muhler and William Nebergall — will ...

CINCINNATI--(BUSINESS WIRE)-- There is nothing more precious than a child’s smile. However, according to the American Academy of Pediatric Dentistry, nearly half of children aged 6-11 are affected by ...

PROCTER & Gamble (P&G) has begun rolling out new packaging and marketing for Crest children’s toothpaste under an agreement ...

NEW YORK (AP) - Dental health experts worry that more people are using toothpaste that skips the most important ingredient — fluoride — and leaves them at a greater risk of cavities. Most toothpastes ...