DoubleVerify Taps IMDB Data To Improve Streaming-TV Brand Safety

DoubleVerify launched a new suite of services designed to help advertisers better match their brands with specific connect-TV ...
Deadline.com

Netflix Co-Chief Ted Sarandos Says It Will Soon Be “Much More Common” For Streaming Data To Be “Fully Transparent,” As With Metrics Like Box Office, TV Ratings And ...

Netflix Co-CEO Ted Sarandos expects streaming data to become “much more transparent” in the near term, conforming with metrics for movies, TV and music. Speaking on the company’s third-quarter ...
Forbes

The Rise Of Data-Driven Decision-Making In The Streaming Industry

Nelly Voukaki, Co-Founder and Chief Customer Officer at Looper Insights, has 18+ years of experience in the digital media sector. As the streaming industry continues to chop, change and shift at a ...