A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...

A new study shows how cues like sounds and images influence decisions and make changing habits difficult over long time.

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Emily Falk, vice dean of Penn’s Annenberg School of Communication, recently published her first book, which examines the neuroscience of decision-making, behavior change, and successful communication.

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

Bananas represent the reward and the crocodile represents the risk. The blue path is a low risk-low return decision, while the pink path is a high risk-high return decision. Life consists of infinite ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

Across cultures and continents, most people prefer to tackle life’s toughest choices alone, trusting their own gut or inner voice over the counsel of friends or the wisdom of the crowd, according to a ...

Decision intelligence has been a tech buzzword for several years. Still, it wasn't until last October that technology analyst firm Gartner named it a 2022 Top Trend and put a clear definition in place ...

It’s important to approach discussions about the personalities of public figures with caution. That said, there have been questions raised about the behavior, communication style and decision-making ...