The fastest-growing trend in B2B marketing is using buyer intent data to reach your customers faster and more efficiently. However, with any new trend there is a lot of confusion. Marketers have to ...
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There are more than 4 types of search intent
Search intent is easy to define but harder to truly understand. It’s more than just categories like informational or transactional. It’s about: If you’re still thinking in linear funnels or rigid ...
Intent data is like ABM now — if you ask 30 different people what it is, you’ll get 35 different answers. Here's what you really need to know During a recent conversation, tech-industry CMO and ...
The digital revolution has thrown business into an information age gold rush, characterized by a relentless pursuit of informed, data-driven strategies that maximize ROI. Intent data is at the ...
Intent-based marketing takes into account the motivations and driving needs of the consumer, so you can be the best answer at that moment. Search is a great channel for intent-based marketing, given ...
Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category ...
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