It is relatively clear how to assess whether a particular stock investment did well. There is a purchase price and a sale price. This gives an exact return by which to measure performance. Looking at ...

Indeed, fellow search geeks, it’s not a matter of if your attribution model is broken, but how badly it’s broken. There simply is no such thing as a perfect model. Sure, some are better than others, ...

Marketers hoping to boost customers, ROI and revenue should keep attribution, data-driven advertising and influencer marketing in mind, writes Paul Korber. Just when we thought digital marketing ...

BrightFunnel, a marketing attribution platform, has announced the launch of its Machine Learning Attribution Engine, which is designed to help marketers better predict which marketing investments lead ...

The Dynamic Embed Parameters solution from Uberflip allows users to quickly create and manage their urchin tracking module (UTM) parameters to attribute traffic from shared content for higher quality ...

As attribution grows in importance in Australia, advertisers are looking for guidance on successful attribution models worldwide. But it is worth remembering that attribution models are only as good ...

“Successfully optimizing for a consumer's true path-to-conversion is one of the holy grails sought after in online marketing. As such, it's critical to apply the best investment strategy across all ...

Indeed, fellow search geeks, it’s not a matter of if your attribution model is broken, but how badly it’s broken. There simply is no such thing as a perfect model. Sure, some are better than others, ...