The lifeblood of any catalog company is achieving the proper balance on the old triad of direct marketing: prospecting, retention and reactivation. In this space, we’ll discuss the important skill ...

Kimberly Lauth, a consultant who specializes in nonprofit endowments, offers three tips to fund raisers who want to convert annual donors into those who make endowment gifts, according to Prospecting, ...

For financial advisors, prospecting is essential to attracting new clients and scaling a practice. Finding and developing leads that may turn into prospects can be time-consuming, however. And if you ...