In practical terms, Epic challenged Apple’s right to force developers into using its in-app payment system, opening the door ...

Opinions expressed by Entrepreneur contributors are their own. One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can ...

The funnel has been an integral part of the marketing world for many years — 122 years, in fact. First developed by an agency executive named Elias St. Elmo during the late 1890s, it has provided a ...