The programmatic market in Japan is expanding rapidly, and is expected to be worth over $2.5 billion by 2020, up from around $1 billion today. One of the technologies driving this impressive growth is ...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Buyers talk ...
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