It's a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key ...

From 5 January 2026, the HFSS advertising ban has come into effect - with a significant impact on online retailers.

With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is HFSS-compliant, while still hitting the mark. Come October, the HFSS (high fat, salt, ...

After months of preparation and speculation, the first tranche of HFSS rules has officially arrived. Stores will now be legally required to adhere to rules on the display of high fat, salt and sugar ...

A UK-wide ban on advertising certain foods and drinks high in fat, salt and sugar (HFSS) has come into force, restricting ...

Food and drink makers have long been preparing for the UK’s incoming promotions ban on products high in fat, sugar or salt (HFSS). And now, it’s being ditched. Greenlight for junk food buy-one-get-one ...

How can you tell a food is palatable? New research uses three metrics – HFSS, UPF and HPF – to test whether palatability can be predicted. While different consumers like different foods, it can ...

The consumption of High Fat Sugar Salt (HFSS) foods is one of the major risk factors to a host of health issues that include obesity, diabetes and high blood pressure. According to a World Bank report ...