Corporate logos are designed to be not only recognizable but also memorable. So why is it that so few people are able to accurately reproduce logos when put to the test? Researchers say it’s most ...

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...

More than 150 NFL fans and non-fans put their memory and drawing skills to the test to see just how well they remember team logos. As part of the experiment, conducted by Signs.com, people were asked ...