As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. Ad sales teams are still adjusting to the technology and workflows of programmatic buying for TV – ...

LOS ANGELES — Inscape, which provides currency-grade smart TV data, has forged a partnership with local video advertising provider Locality the companies believe will deploy “critical insights to help ...

Inscape's TV Market Trends Report for first quarter 2024, found more streaming content are being watched on Smart TV's. Among the outliers were live sports, news and award shows such as the Oscars.

If you own a VIZIO television and you’ve opted-in to allow your smart TV’s usage statistics to be given to a provider of “currency-grade” Automatic Content Recognition (ACR) data, your viewership of ...

A&E’s Live PD topped the rankings of TV shows watched both on DVR or on demand, and Friends, a sitcom that keeps finding new life 15 years after its finale aired on NBC, finished among the top 10 ...

Inscape has announced the official launch of Commercial Feed+, an enhanced and expanded commercial dataset that places an emphasis on streaming. Inscape’s new Commercial Feed+ will help the industry ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Streaming continued to gain share of viewing on smart TVs in the second quarter and made big ...

Cloud services drive small-business success, but unchecked adoption can lead to significant overspending. Here’s how CDW’s Inscape Cloud Management can help. The cloud offers big benefits for small ...

Abbey National's wealth management division Inscape has attracted only 2,000 customers even though it opened for business eight months ago. The low take-up rate could also have implications for other ...