Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. For one, the buy ...

Salesforce.com today strengthened its Marketing Cloud with Lead Analytics for Facebook, an integration designed to help B2B marketers track and measure the effectiveness of the campaigns they run on ...

Today, 44 percent of companies are doing lead scoring, according to a new Decision Tree Labs Report. However, the survey respondents gave their current lead scoring programs poor marks for ...

We list the best lead generation tools, to make it simple and easy for you integrate existing marketing or CRM software for better analytics and KPIs. to increase customer base and maximize sales.

Modern marketing analytics have been identified as critical for B2B workflows, data quality, lead and account attribution and measurement. However, despite the appeal of marketing analytics, many B2B ...

If you are a manager managing data and metrics with a remote team, what can you do to better lead team discussions to produce results? Communications can get tough when analytics teams work from home, ...

Web analytics providers that offer predictive analytics, support for mobile applications, reach of partner programs and the ability to support customer implementation rank among the best, according to ...