We may receive a commission on purchases made from links. Meta will start scraping conversations with AI chatbots to gather data for the purpose of ad targeting. The company says this data will be ...

When Taylor Swift and Travis Kelce made it official last month with a joint post on Instagram, brands hopped on the announcement like it was the last train leaving engagement station. Within 24 hours, ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. This voice experience is generated by AI. Learn more. This ...

In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools. The tech giant is introducing Meta ads AI connectors in open beta to all eligible advertisers ...

Custom ASIC investments are expected to mitigate long-term CapEx pressures, potentially boosting free cash flow margins and supporting high-teens CAGR returns. Meta’s thriving advertising business ...

Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right person with the right product, ...

Meta advertising isn’t just big — it’s massive and still expanding. In 2025, Meta’s advertising ecosystem captured roughly 42% of all global social media ad spend — an estimated $87 billion — dwarfing ...