Chinese bubble tea company ‘Mixuebingcheng’ has emerged as the world’s largest food chain. Mixue sells ice cream and drinks at prices below $1 (approximately 1,500 won) with a ‘value-for-money’ ...
Two decades ago, a modest restaurant in the middle of one of China’s poorest provinces saw its business take off after selling cut-price soft serve for just 1 yuan (15 cents) per cone. Today, it has ...
This story is part of Forbes’ coverage of China’s Richest 2025. See the full list here. Zhang Hongchao and Zhang Hongfu, the brothers behind Chinese bubble tea giant Mixue Group, debut on this year’s ...
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