The wave of AI products and services now flowing through the IT industry presents the channel with many opportunities. But as many leading channel chiefs note, AI is also creating many business and ...

Today's B2C marketers face a daunting challenge: effectively navigating the complex world of cross-channel marketing. As brands strive to acquire new customers and drive sales, they often grapple with ...

In B2B2C distribution channels, intermediaries alone can hold the relationship with the client and as a result, information can be held in different systems, in varying formats, levels of completeness ...