Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term competitive success.

The e-commerce giant is now offering customers the option of less or zero packaging. Customer responses have ranged from criticism to praise for the eco-friendly move. 11% of U.S. Amazon orders will ...

Shelby is an editor with an affinity for covering home improvement and repair, design and real estate trends. She also specializes in content strategy and entrepreneur coaching for small businesses, ...

In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.

US Rep. Randy Weber, R-TX, has introduced the Packaging and Claims Knowledge (PACK) Act of 2025, a bill aimed at establishing voluntary federal standards for environmental claims on packaging. The ...