This article originally appeared on GeeMee's own website. The digital advertising landscape is witnessing a revolutionary shift as playable ads evolve from their gaming origins to become a universal ...

Mobile growth acceleration platform Liftoff published its latest Mobile Ad Creative Index recently, in which it revealed its findings about the effectiveness of ads on various mobile platforms — games ...

How do you build effective playable ads for midcore and hardcore games? Greg Castro, the VP of global partnerships at Mobvista, offers some practical tips for developers and marketing teams. Midcore ...

Developers like Lucktastic, a F2P sweepstakes app, play a seemingly never-ending game of balancing quality vs. scale when acquiring users. Increasingly, they’re turning to mobile video and playable ...

Disney is launching new playable advertisements also known as "advergames" on Hulu and ESPN. This ad type lets viewers engage with advertising via remote. According to The Verge, advergames began with ...

After launching its interactive ad format on CTV in March, Samsung Ads’ “GameBreaks” is expanding its portfolio of fun-sized, interactive mini-games. Four new gaming titles will soon be available to ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Liftoff, a growth acceleration platform for the mobile industry, has ...

Announced today (19 September), the suite of ad products signals a more interactive focus in the social giant’s sell-in to brands. The new offerings, which have been rolled out under the banner of ...

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication ...

~ Recipes Come Alive through Interactive Media Featuring TikTok Creator Videos, Shoppable Ingredients Lists, and Measurable Engagement Designed for QSR and Food Delivery Brands ~ SANTA MONICA, Calif., ...