The rules of digital engagement are changing rapidly, thanks to the rise of artificial intelligence and everything it brings to the table. One of the biggest shifts we're seeing in 2025 is happening ...

Gmail has rolled out a predictive search feature to its interface. The functionality is very similar to that of any modern browser’s URL bar: when you start typing something in, the software will ...

Criteo introduced a search platform for Google Shopping Tuesday after months of speculation. The platform takes a strong effort at predictive search based partly on machine learning and technology ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

Just weeks after acquiring HookLogic for $250 million in an all-cash deal, Criteo is pushing into paid search. Criteo played primarily in performance display until now, but its Predictive Search ...

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching. Performance marketing platform Criteo, best ...

The next big thing in technology is all-knowing apps that do what you want before you ask, also known as "predictive search," and the theoretical version of it is both creepy and cool, but so far it's ...

“Google has had a major influence in terms of my DNA and how I look at the world,” reflects Falon Fatemi, one of Google’s youngest employees when she was hired, at age 19, in 2005. Her experience ...

Humans have always needed to support decision-making and strategy with some form of predictive analytics. In Ancient Rome, for example, predictive analytics meant haruspex priests studying animal ...

In 2025, predictive AI is changing search by knowing user intent before queries are made, transforming how brands engage and convert in a privacy-conscious digital landscape. Predictive AI reshapes ...