We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...
Members-only e-Commerce fashion retailer Rue La La has expanded its partnership with e-Commerce media network and product sampling company BrandShare to deliver more free product samples to its ...
Once reserved for prestige labels hoping to entice shoppers to splurge on pricey products, samples are now part of every beauty brand’s toolkit. Alongside traditional programmes offered at chains such ...
Can giving away samples be effective for my business? That is a great question for a small business to consider. The concept of product sampling seems incredibly simple: you give consumers a little ...
Company Aims to Transform How Brands Engage Consumers to Try Their Products, Leveraging Precise Targeting and Closed-Loop Measurement Swish, the pioneer of programmatic product trial, has closed a ...
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Personal branding with Bernard Kelvin CLIVE: Why sampling is the smartest marketing strategy
During one of my trips, I walked into a mall and noticed a beautifully arranged automobile showroom. Shiny Range Rovers were lined up, polished and inviting. Out of curiosity, I thought, “Surely, they ...
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