LONDON--(BUSINESS WIRE)--ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform ...
Chinese travellers are back on the move and bringing with them a growing demand for cultural experiences, wellness retreats, and adventure holidays. According to a recent travel survey, 73% of ...
AI Digital, a full-service, global programmatic consultancy that delivers unrivaled data and technology access and audience analytics to elevate consumer experience, has had a banner year by doubling ...
The challenge for RTA is thus not to get stuck on the sidings as a mere performance sales platform to generates deals. It is important that programmatic makes the leap into what we call Programmatic ...
Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced the launch of programmatic digital out-of-home at selected US airports in partnership with JCDecaux North America.
Conti has over 25 years of media and ad tech experience and has worked at the likes of Yahoo and AppNexus. Here Conti shares his insights on why he believes 2022 will be the year of programmatic DOOH.
Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...
New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.
The new global CEO of a giant digital ad agency says programmatic has to work on its reputation and prove its strategic value to advertisers.
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