“Programmatic direct” just took the lead against “programmatic native” in the invisible race for oxymoron du jour. The programmatic ad space took a step toward a more direct future by virtue of ...

In the wake of a rough second half of 2022, Recurrent Ventures is prioritizing areas of its ad business where it sees the highest growth potential and return. That means ramping up its focus on ...

Today’s column is written by Clayton Tarics, VP of product management at FatTail. Increasing privacy regulations and anti-tracking measures are making it harder, riskier and more expensive for ...

When it comes to the advertising industry, and especially in the programmatic space, there's a whole lot of BS tossed around about who can do what, when, and where. Personally, I have a hard time ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the ...

More control, more transparency – more ROI. Programmatic direct has everything going for itself. In this op-ed for ExchangeWire, Richard Kidd (pictured below), VP, head of business development, OpenX, ...

Placements.io, a leader in revenue and billing management for media companies, today announced new technology that empowers publishers to combine sales, operations and reporting for both programmatic ...