The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kathleen Lucente I’ve ...
When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...
Nicole Coomber has taught consulting and experiential learning courses at the University of Maryland’s Smith School of Business for years, assigning graduate students take-home case studies that mimic ...
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