Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

Was a clear objective posed? Every questionnaire should be guided by a simple, clearly articulated objective that highlights the topic of interest, the type of respondents and the primary research ...

The analysis of the experiences and attitudes of the LGBT population in this report is based on a survey conducted April 11-29, 2013, among a sample of 1,197 self-identified LGBT adults, 18 years of ...

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

This study looks at how national public opinion polling in the United States changed from 2000 to 2022. It focuses on two aspects: the sample source(s) – that is, where the survey takers came from – ...

This study reviews the Census Bureau’s annual economic surveys. Specifically, it examines the design, operations, and products of 11 surveys and makes recommendations to enable them to better answer ...

Consumer Reports receives a wide range of questions from enthusiasts and the auto industry looking for a deeper understanding of the methodology used in the reliability section of our latest Annual ...