Past neuroscience and psychology studies have shown that people's expectations of the world can influence their perceptions, either by directing their attention to expected stimuli or by reducing ...

Speech perception seems to be rather effortless, yet a number of neural and cognitive processes are involved in mapping the acoustics of spoken language to meaning. These processes have been ...

Scientists have long known that while listening to a sequence of sounds, people often perceive a rhythm, even when the sounds are identical and equally spaced. One regularity that was discovered over ...

The popular understanding of identity has taken on social and political meanings that obscure its psychological and cognitive functions. Identity helps organize conscious thoughts, feelings, and ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...