The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

Packaging waste, especially plastics, is the sustainability issue of our time, driven by growing public and media attention. Yet just two years ago, we were talking about food waste and one ...