WPP has launched data service Open Intelligence, which it is calling the advertising industry’s “first large marketing model.” Open Intelligence has been trained to predict audience behavior and ...
WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...
WPP today unveiled a new version of its marketing operating system WPP Open that’s designed to appeal to smaller clients across the global ad market. It’s called WPP Open Pro, designed as a self-serve ...
In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on ...
Here’s an interesting - and for some, no doubt, alarming - stat: in 2025, YouTube pulled in $40.4 billion in advertising revenue in 2025, according to estimates from media research firm ...
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WPP and Meta expand partnership with new creative AI pilot
WPP and Meta have broadened their long-standing partnership, building on years of collaboration.
Meta is unveiling a bundle of additional ad offerings including AI-powered creative solutions, expanded ad tools and a ...
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